Jaguar and Land Rover, the leaders of luxury automotive, announced their new strategy to build their future. Accordingly, the brands plan to convert all Jaguar Land Rover models to fully electric by 2039.
Jaguar Land Rover, set out with a goal of permanent sustainability, will minimize the environmental impact of the world's most desired luxury cars. Jaguar Land Rover, which has been restructured to make up 60 percent of Land Rover sales by 2030 and 100 percent of Jaguar sales from all-electric models, aims to be carbon neutral in all areas by 2039, from the supply chain to its products and operations. Jaguar Land Rover will spend £ 2.5 billion a year to implement the strategy, and will use the budget to create connected services, especially electrification technologies, and a data-centric ecosystem.
Announcing the restructuring decision in a digital press conference, Jaguar Land Rover CEO Thierry Bolloré pointed out that the Reimagine strategy allows both brands to develop their unrivaled features. Stating that they aim to make a leap forward for existing ideas and technologies with the Reimagine approach, Bolloré added that they will increase their efficiency in all areas with an agile organizational structure.
Jaguar Will Reborn Electrically
Stating that both Jaguar and Land Rover will be electrified on separate infrastructures in the next 10 years, Bolloré stated that they will redesign all the values represented by the Jaguar brand with the concept of modernized luxury, and by 2025 Jaguar will be reborn as a fully electric brand.
First Fully Electric Land Rover to Meet the Roads in 2024
Stating that the undisputed leader of the luxury SUV segment, Land Rover vehicles will also be electrified on 2 new platforms, the CEO said that within the scope of the Reimagine strategy, they will launch 6 fully electric Land Rover models in the next 5 years to meet the roads in 2024.
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