The most striking part of Renault's new term presentation was the electric prototype of the brand's legendary 5 model. The different logo on the new legendary model did not go unnoticed.
At its Renaulution presentation, Groupe Renault revealed the strategies of the Renault brand for the next 5 years and beyond. With Renaulution's strategic plan, Renault embraces changes in the automotive market. In the new era called "Nouvelle Vague", Renault will transform into a technology, service and clean energy brand, bringing a modern approach to the automotive industry. The brand, which will maintain its leadership in the energy transition with its electric and hydrogen solutions, will present the most environmentally friendly product range in Europe by 2025. On the technology side, the open ecosystem called “Software République”, which has been specially implemented for software, data, cyber security and microelectronics, will be strengthened. This ecosystem will feed the Renault product range with connected services. Value will be created with a better product range distribution for the C segment, the development of the latest technologies and new business opportunities.
Innovation has been at the center of the Renault brand for 120 years. The brand has strong values to achieve its goals in the "New Wave" era. Renault has been the leader of the European electric vehicle market for 10 years, with its experience in electric mobility and services and sales of more than 300,000 vehicles. The hybrid technology E-TECH, created by Renault and containing more than 150 patents, was created from the brand's electric and F1 experience. The Software Factory brings together more than 1000 engineers specializing in software, data and cloud technologies. New engineers will be added to this staff soon. Flins Re-Factory, Europe's first circular economy factory specific to mobility, embodies the modernity of the brand. All of these are just a prelude, given the projection laid out in the Group's Renaulution strategic plan.
Renault 5 Prototype: Rebirth of a cult car
Taking his soul from his roots at the Brand Renaultion meeting. ‘Renault also introduced the 5 Prototype. The cute little city car Renault 5 Prototype carries one of the brand's timeless achievements into the future in a modern and all-electric way. The Renault 5 Prototype, which incorporates powerful features from the original design, maintains its fun, mischievous side with yellow accents. Gilles Vidal's design team was inspired by the R5, a world-famous cult model from Renault's history. Modern approach; It also stands out in materials inspired by electronics, furniture and sports.
"The design of the Renault 5 prototype is based on the cult model of our brand heritage, the R5," says Gilles Vidal, Renault Design Director. The prototype represents modernity and a car suitable for the time: Urban, electric, attractive, ”he said.
Looking at the prototype, the R5 is easily recognizable, but the result, thanks to the modern touches (lighting, front part…) made with futuristic details, fully reflects today's spirit. Modernized styling elements from the original design also conceal the ultra-modern functions: hood air intake that conceals the charging cover, rear diffuser with air fins, fog lights in the bumper with daytime running lights. The side grille, wheels and the logo on the rear greet the original R5. Inspired by the world of furniture, the front and textile ceiling give hints of a mischievous and heart-capturing French charm. The front and back logos are illuminated, giving life to the prototype. Underlining that the vehicle originated in France, the French flag on the mirrors, headrests and the name appearing on the small transparent screen on the front panel invite the journey.
Renault Group CEO Luca De Meo: “As Renault, we accept the breakdowns in the waves and create our own New Wave”, bringing a modern approach to the automotive industry. With the Electro Pole project, we will transform into an energy brand that strengthens its leadership in electric vehicles, invests in hydrogen, and aims to reach Europe's most environmentally friendly product range by 2025. We will also become a technology brand through 'Software République', an open ecosystem that aims to develop European expertise in key areas such as in-house innovation and cyber security. This will give us a competitive advantage as a service brand with the help of internal and external high-tech connected services. We are laying the foundations of this contemporary vision in France. Because we are aware that our strength and spirit as a brand lie in our deep-rooted past. On the one hand, the New R5, which has a close connection with its past and yet is future-proof as it is electrified, perfectly represents Renault's "New Wave". "
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